Worcestershire based natural pet food business Fish4Dogs are pleased to announce 4 new appointments strengthening their sales and show team getting 2011 off to a great start!

Said Chief Executive Graham Smith “Fish4Dogs has enjoyed a sustained period of rapid growth driven, for the most part, by word of mouth from our customers.  The pet food market is characterised by highly engaged consumers who talk to each other.  This combined with a high level of satisfaction with Fish4Dogs this has created a strong buzz around the brand.  These new appointments will give us the manpower we need to be able to effectively service the retail trade, allowing them to benefit from this buzz in a way that we haven’t been able to do up to now.”

New appointments made are Toby Hart as Sales Director – UK and International.  Toby has a wealth of UK and International experience much of this in the pet trade, including Judges Choice and Skinners.  Supporting him and managing the UK retail trade will be Territory Managers Joanne Richardson and Judith Laurie.  Both have extensive experience of pet industry with Joanne having worked for Pero Pet Foods and Burgess PLC and Judith for Zolux Hobby, Judges Choice, Laughing Dog and Purina. Joanne also competes with her Border Collies in Dog Agility at a high level.

The 4^th new appointment is Emma Stapleton as Sales Executive for Shows – supporting newly appointed Exhibitions Manager Fiona Chandler.  Emma’s experience in both veterinary and animal nutrition will help her to provide the high levels of technical expertise required by the breeder and show community