Why Add Your Pet Website?
The BEST of the BEST pet websites on the Web!
Submit your website to TopPetWebsites.com and benefit from:
- High quality, one way incoming link(s) to enhance your site’s search engine visibility
- Social media submission (your site will be instantly Tweeted to pet lovers worldwide)
- Instant customer contact form – have people email you directly from your site’s listing
- Enhanced visibility for your brand to a highly relevant, targeted audience
- Improve your website’s natural search engine ranking
- Generate targeted traffic to your website
Why is it important to get incoming links to your website?
Not only are incoming links valuable in generating relevant, targeted traffic to your website, of even greater benefit is the value you receive from enhanced search engine visibility.
Targeted/topic relevant links raise your position in the natural search engine results pages of sites such as Google.
In fact, and not every website owner is aware of this, but incoming links (known as an ‘off page ranking factor’) are actually MORE important in determining your search engine position than your ‘on page ranking factors’ (that is, the efforts you make to your actual website in order to get the search engine to notice it).
Here is an illustration:
Website article entitled "Why do dogs bark"
The web page above contains an article explaining the reasons why dogs bark.
On its own, it will be visible to the search engines by virtue of:
a) The title of the article/page
b) The content/relevancy of the article
c) The domain name/web address of the article
These are all ‘on page’ ranking factors.
But…
What about if this is not the ONLY article on this particular topic?
Search engines can’t allocate top positions to all websites, it needs to pick what it believes to be the most important.
On that basis, despite the very best efforts to optimize the on page factors, this particular article stands a much, much greater chance of being placed prominently in the search engines if it receives high quality, relevant incoming links from other quality websites.
High quality incoming links mean;
- relevancy (is the link coming from a website that deals with similar content and topics?)
- ranking power of link giver (is the site that is providing the link well ranked itself?)
- domain age of link giver (is the site that is providing a link well established?)
These factors will determine how much prominence the search engines give to an incoming link.
All links are NOT made equal!
Gaining an incoming link from a website that is just a few months old, has only just been recognised by the search engines in its own right and is not particularly related to the subject matter of the site it is linking to will achieve very,very little. In fact, getting many links from this type of website won’t do much.
But getting just ONE link from a well established, search engine matured website/web directory will deliver far, far greater benefit to the linked-to website. Even more so if the subject matter of both sites is closely aligned.
In a nutshell: you can work your tail off optimising your own website, adding relevant content, building up your on page ranking factors…but achieving LESS than if you had spent an equal amount of time enhancing the off page factors (incoming links) related to your website.
A simple listing on a website such as TopPetWebsites.com can GREATLY enhance your off page ranking factors.
- TopPetWebsites.com was established in June of 2004 (well matured domain name age)
- TopPetWebsites.com ranks at number 1 in Google for many pet-relevant search terms, including…
‘pet websites’
No 1 out of more than 8.6m web pages
As the above screenshot shows, TopPetWebsites.com already ranks in no 1 for the search term ‘pet websites’.
But, of course, there is little value ranking highly for search terms that nobody is actually searching for!
As the screenshot below demonstrates, more than 18,000 people per MONTH are searching for that one particular search term (‘pet websites’) alone. This is before we consider the other ONE THOUSAND PLUS search phrases that bring traffic to TopPetWebsites.com.
The image above is from Google’s keyword research tool. It shows the following:
- The search term ‘pet websites’ has an estimated CPC (cost per click) of £0.78 ($1.16) – this means, if you wanted to receive paid for web visitors who are searching for this term, you would need to pay more than $1.00 PER CLICK/PER VISITOR
- Advertiser competition – the green bar under advertiser competition indicates that this search term is ‘highly competitive’. This means, many advertisers are targeting web users who have typed in this particular search term (remember, we rank no 1 for the term in the natural search engine results)
- In the month of May 2010, more than 18,000 people typed in this particular search term.
Of course, TopPetWebsites.com does not JUST rank highly for this particular search term. We simply used the example above to illustrate our current search engine prominence for a particularly interesting search phrase.
In fact, TopPetWebsites.com – over the course of an average month, actually receives traffic from a staggering 1,639 DIFFERENT search terms!
Hopefully you can see just how much benefit a listing on TopPetWebsites.com can bring for your own pet related website.
You can create your own pet website listing for just
$99.99 (FREE, for a VERY limited time only)
AND receive FREE membership to The Pet Business Link!
